Curriculum & Teaching Methodology

1st Year

Finance

• Financial Accounting Basics
• Financial Products & Markets

Economics

• Micro Economics
• Macro + Indian Economy

Marketing

• Marketing Management 1
• Consumer Marketing (Focus on Sales & Dist)
• Direct Selling & Market Research (1/2 Credit each)

HR

• Organizational Behavior (Personality, assessment tests)
• HR in Practice

Essential Skills

• IT Skills in Business 1
• IT Skills in Business 2
• English Communications 1
• Business Communications 1
• Business Communications 2
• Transforming Self 1 & 2

Operations

• Applied Operations Research

Other Courses

• Quantitative Techniques (Statistical Techniques)
• Business & Legal Environment
• Live Project 1 (Term 2)
• Live Project 2(Term 3) with Individual Mentors

2nd Year (Semester 4 & 5)

Core Courses

• Sales and Distribution Management
• Business Law
• People & Organizations
• Financial Products
• Live project: Business plan

Sectoral Specializations

Each student would select 2 Sectors from the following in which he or she would like to
specialize in. In each sector, there would be 4 courses and 1 project.

• Banking and Financial Services
• IT/ITES
• Consumer Marketing
• Business to Business (B2B) Marketing
• Services Management

Functional & Industry Specialization

All B-schools give you a functional specialization in Marketing, Finance etc. However,
most management jobs require multi disciplinary skills as well as practical understanding
of the way business is done. At Vanguard, all students would also specialize in 2 key
business sectors of his choice like Banking and Financial services, Consumer Marketing
etc. These sectors are the ones where the maximum managerial jobs are being created.